Facebook Social Media Marketer

Gain applicable skills to make your social media marketing efforts successful and get your organization noticed.

Alvernia’s Facebook Social Media Marketer Certificate, comprising Facebook courses for beginners, provides an industry-relevant curriculum to prepare you for an entry-level social media marketing position.

No marketing experience needed to enroll, but you will need a Facebook account.

The Basics

Build a following and manage your social media accounts

Ad Campaigns

Develop skills in creating and managing advertising campaigns in social media

Analyze Results

Evaluate the results of your marketing efforts

Credential

Earn the Facebook Digital Marketing Associate Certificate

Professional Certificate Programs enable you to become empowered and successful in every phase of your job!

Dana Baker

Dana Baker, Executive Director of Regional Campuses

"We are committed to developing current and relevant coursework to help transform our next generation of leaders."

Facebook Social Media Marketing Professional Certificate

100% Online

Learn on your own schedule

Flexible Schedule

Set and maintain flexible deadlines

Entry Level

No previous experience required

6-Months to Complete

Suggested pace of 10 hours/week; 6 Courses

Facebook Social Media Marketer Professional Certificate Courses:

Introduction to Social Media Marketing

This course will explore the history of the medium and the existing channels available so you can strategize about target audiences, setting goals and success metrics.

By the end of this course, you will be able to:

  • Understand the landscape of traditional, digital and social media marketing.
  • Understand how to become certified as a Digital Marketing Associate.
  • Understand the major social media platforms, how they function, and what role they play in marketing.
  • Create SMART goals and identify KPIs.
  • Define your target audience and their customer journey.
  • Choose the right social media platforms and learn how to create social media policies.

Social Media Management

If you want to learn how to create and manage a business presence on social media, including creating content, interacting and engaging with customers on social media and evaluating the results of different posts, this course is for you.

By the end of this course, you will be able to:

  • Establish and manage a social media presence.
  • Create a Facebook business page and an Instagram account for business.
  • Understand how and why to create content for social media.
  • Create a brand, tone, and voice for a social media presence.
  • Create and manage a content calendar for your social media presence.
  • Evaluate the performance of your content on social media and to iterate and optimize the performance.
  • Manage social media content using real world data.

Fundamentals of Social Media Advertising

This course takes a deep dive into social media paid advertising. In this course, you will create your first social media ad, start advertising on platforms like Facebook and Instagram, work with design teams by capturing the essence of your ad campaign in a creative brief and understand how privacy policies may affect your ads.

By the end of this course, you will be able to:

  • Determine why and when to invest in paid advertising on social media.
  • Understand the anatomy of a social media ad and how it differs from organic posts.
  • Evaluate on which platforms to run social media ad campaigns and what makes an ad effective.
  • Craft compelling and effective visuals and copy for social media ads.
  • Learn how to collaborate effectively with others through creative briefs.
  • Build foundational understanding for data, data-based advertising and privacy protection.
  • Build an ad directly from your Facebook Business Page and your Instagram Business Account.
  • Use Instagram Stories Ads effectively to connect with customers.
  • Write a creative brief and create a social media ad.

 

Advertising with Facebook

Learn to use Facebook Ads Manager to create, manage and optimize campaigns on Facebook and Instagram and receive the Facebook Digital Marketing Associate Certification. You will end this course by creating an actual ad campaign in Facebook Ads Manager to expand your knowledge and enhance your social media marketing portfolio.

By the end of this course, you will be able to:

  • Structure campaigns in Facebook Ads Manager.
  • Identify the major components and elements of an ad in Facebook Ads Manager.
  • Build an ad that aligns with your marketing objectives and target it to your intended audience.
  • Set a budget, placement, and schedule for your ads in Facebook Ads Manager.
  • Edit and troubleshoot your ads in Facebook Ads Manager.
  • Take the exam for Facebook’s Digital Marketing Associate Certification.

Learn to analyze campaign marketing results, optimize campaigns and effectively communicate findings to your team.

By the end of this course, you will be able to:

  • Analyze dashboards and evaluate ROI from your social media marketing efforts.
  • Understand different techniques used to optimize marketing campaigns, such as attribution and marketing mix models.
  • Implement an A/B test to optimize your campaign.
  • Present and communicate the results of your campaign to a team.

This course will be followed by the Facebook Social Media Marketing Capstone course, the final course of this certification. You will take the Digital Marketing Associate Certification Exam and complete a Capstone project to receive your Facebook Social Media Marketing Professional Certificate.

Facebook Social Media Marketing Capstone

This course is for people who have completed all five previous courses of the Facebook Social Media Marketing Professional Certificate and are ready to take their Digital Marketing Associate Certification Exam and complete a Capstone project. You must have access to a Mac or PC with a webcam to take this exam.

In this capstone course, you will present the social media marketing campaign you have been developing, communicate results and formulate recommendations.

By the end of this course, you will be able to:

  • Present and communicate the results of a campaign to a team.
  • Complete the Digital Marketing Associate Certification Exam.

Skills you will gain: